Managing Brand Equity David Aaker PDF 6a5d20360

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Managing Brand Equity PDF




by David A. Aaker : Managing Brand Equity

ISBN : #0029001013 | Date : 1991-09-09

Description :

PDF-fde02 | In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands… Managing Brand Equity


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[Pub.75IOa] Managing Brand Equity PDF | by David A. Aaker


Managing Brand Equity by by David A. Aaker

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Research Consumer Behavior Marketing Commercial PDF F689d820e

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Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition) PDF




by Zheng Yu Xia : Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition)

ISBN : #756440213X | Date : 2009-01-08

Description :

PDF-53400 | … Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition)


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[Pub.12mru] Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition) PDF | by Zheng Yu Xia


Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition) by by Zheng Yu Xia

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Product Management Strategy Organization Marketing PDF A6c159a04

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Product Management: Strategy and Organization (Marketing) PDF




by Edgar A. Pessemier : Product Management: Strategy and Organization (Marketing)

ISBN : #0471057185 | Date : 1982-01-22

Description :

PDF-540c5 | An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on … Product Management: Strategy and Organization (Marketing)


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[Pub.05GEC] Product Management: Strategy and Organization (Marketing) PDF | by Edgar A. Pessemier


Product Management: Strategy and Organization (Marketing) by by Edgar A. Pessemier

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Globalization Culture Branding Leverage Cultural PDF Dfe8c335b

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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF




by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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[Pub.84fZq] Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF | by C. Torelli


Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by by C. Torelli

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Higher Education Consumer Choice Hemsley Brown PDF 0081a1a82

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Higher Education Consumer Choice PDF




by J. Hemsley-Brown : Higher Education Consumer Choice

ISBN : #1137497181 | Date : 2015-12-23

Description :

PDF-eb34f | Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, chan… Higher Education Consumer Choice


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Higher Education Consumer Choice by by J. Hemsley-Brown

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Collaboration Featured Intelligence Leadership Boyatzis PDF 7aaac6bd7

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HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)

ISBN : #1633694593 | Date : 2013-04-02

Description :

PDF-d5647 | Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organization… HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)


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[Pub.41ELB] HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis) PDF | by Harvard Business Review


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Consumer Behavior Marketing Strategy 8th PDF 84c21e8e1

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Consumer Behavior & Marketing Strategy 8th EDITION PDF




: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

Description :

PDF-991ed | … Consumer Behavior & Marketing Strategy 8th EDITION


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Consumer Behavior & Marketing Strategy 8th EDITION by

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Pricing Strategy Audit Kent Monroe PDF 9216c6d19

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The Pricing Strategy Audit PDF




by Kent B. Monroe : The Pricing Strategy Audit

ISBN : #1907766006 | Date : 2010-09-20

Description :

PDF-b39ab | An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: •to measure and improve the effectiveness of your present pricing strategy •or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices – and how to balance them. Then g… The Pricing Strategy Audit


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The Pricing Strategy Audit by by Kent B. Monroe

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Lessons Coalface Jeff Williams PDF 7b3539d44

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Lessons from the Coalface PDF




by Jeff Williams : Lessons from the Coalface

ISBN : #0993476201 | Date : 2015-11-01

Description :

PDF-c7a9d | … Lessons from the Coalface


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[Pub.82WdY] Lessons from the Coalface PDF | by Jeff Williams


Lessons from the Coalface by by Jeff Williams

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Business Business Electronic Commerce Opening PDF 92bad08e7

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Business-to-business Electronic Commerce: Opening the Market (Ovum Report) PDF




by Beth Barling : Business-to-business Electronic Commerce: Opening the Market (Ovum Report)

ISBN : #1898972346 | Date : 1998-06

Description :

PDF-5d963 | … Business-to-business Electronic Commerce: Opening the Market (Ovum Report)


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[Pub.11tBu] Business-to-business Electronic Commerce: Opening the Market (Ovum Report) PDF | by Beth Barling


Business-to-business Electronic Commerce: Opening the Market (Ovum Report) by by Beth Barling

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